The MICE industry — meetings, incentives, conferences, and exhibitions — is at the heart of global business travel and event tourism. In Canada, MICE doesn’t just drive economic growth; it strengthens communities by bringing people together to share knowledge, ideas, and culture.
Yet one of the biggest challenges MICE professionals face is finding quality, meaningful connections in a crowded marketplace. Trade shows can be overwhelming, cold calls are time-consuming, and digital outreach often lacks impact.
That’s why curated, community-driven platforms like CANConnect Plus matter.
Why Connection Matters More Than Ever
The MICE industry thrives on partnerships:
- Planners need trusted suppliers and venues.
- Suppliers need qualified buyers.
- Corporations need reliable travel and event solutions.
But too often, opportunities are missed because connections aren’t intentional. By focusing on purposeful matchmaking and shared learning, the MICE community can grow stronger and more resilient.
Canada’s Growing MICE Potential
Canada is an increasingly attractive destination for MICE, with world-class infrastructure, diverse venues, and a global reputation for hospitality. For the industry to keep pace with international demand, Canadian professionals need spaces to collaborate, innovate, and strengthen networks.
This is where CANConnect Plus plays a key role: not just as an event, but as a hub for the Canadian MICE ecosystem.
Looking Beyond Transactions
True community building happens when professionals see each other as partners, not just contacts. That’s the philosophy behind CANConnect Plus — a space where long-term partnerships can form, ideas can be exchanged, and the Canadian MICE industry can thrive together.
Be Part of the Movement
If you’re a MICE professional — whether you plan conferences, run incentive programs, manage venues, or supply services — your voice and presence matter.
👉 Join CANConnect Plus in Calgary this November to be part of Canada’s growing MICE community. Register here.